by existoid
Let me say that the All-in is basically 50% off MSRP. You're getting everything in the Planet Apocalypse product line for what a retail store would normally pay. The value is so insane, we had hours of long conversations internally about whether we could really afford to offer such an insane deal. In the end, we tried it out. It seems to have worked so far.The downside, is that our initial retail pre-orders suck!